The Marketing Strategy course is designed to equip learners with the essential skills to create, implement, and optimize effective marketing strategies that drive business growth. It covers both traditional and digital approaches, emphasizing market research, customer segmentation, branding, positioning, and competitive analysis. Learners will also explore modern frameworks like digital transformation, omnichannel marketing, and data-driven decision-making.

This course blends theory with practical case studies to ensure participants can develop actionable strategies that align with organizational goals and respond to changing market dynamics. By the end of the course, learners will be confident in planning, executing, and measuring marketing strategies across diverse industries.